Angel Romero

PORTFOLIO

PORTFOLIO

Brand Manager

romero.dj.angel@gmail.com

Dynamic and results-driven Brand Manager with over 4 years of experience leading comprehensive brand strategies, product development, and marketing campaigns. Proven track record of driving substantial growth through innovative digital marketing, eCommerce optimization, and data-driven insights. Skilled at managing multi-million-dollar budgets, overseeing marketing efforts for 60+ manufacturers, and leading cross-functional teams to ensure alignment with business objectives. Expertise in launching and expanding private label brands, generating over $7M in sales, and coordinating high-impact trade shows and events. Adept at building strong vendor relationships and leveraging market research to develop strategies that enhance brand visibility and revenue. Passionate about delivering growth and optimizing brand performance across multiple platforms.

PureLife Dental
Projects 

Oversee 3 external sales channels for and built Shopify stores from start to finish, optimizing eCommerce performances and driving significant sales growth.

Amazon Account Management

Lead PPC strategy for PureLife and PureWay, managing team meetings, conversion rate optimization, brand management, and strategies communication, achieving a 33% monthly growth in the Amazon accounts throughout 2024.

E-Commerce Channel Management

Coordinate trade shows and special events, generating $7.6M+ in event sales annually for the past two years while saving $600K+ in logistics costs.

Vendor Relations Management

Manage marketing campaigns for 58+ manufacturers, oversee a marketing budget of over $5 million, provide data-driven recommendations, and achieve over 42% vendor growth in the last two years.

Trade Show Management

Develop and oversee a private label brand, incorporating 200+ new products and identifying cost reduction opportunities through research and partner engagement, generating $3.5M+ in sales since the May 2023 launch.

Private Label Management

Organize the creation of product prototypes in collaboration with end users, internal stakeholders, designers, and developers, and gather and implement feedback on those prototypes.

Product Development Management

Coordinate new special market research and outreach to acquire new accounts that help generate $7M+ in sales per year while also growing current special markets relationships.

Market Development Management

Professional Experience

PureLife Dental
2021 - 2022

Brand Engagement Specialist

PureLife Dental
2022 - Present

Brand Engagement Coordinator

T-Mobile
2019 - 2021

Business Sales Manager

Education

University of Arizona
2023

Doctor of Philosophy - Organizational Development and Leadership

University of Arizona
2027

Master of Arts - Organizational Management

California State University, Fullerton
2021

Bachelor of Arts - Communications/Advertising
Minor in International Business

Core Competencies

Data Analysis and Metrics

Creative Project Management

Budgeting and Cost Reduction

Operations Management

Product Development

Agile Leadership or Scrum Master

Event Management

Cross-Functional Collaboration

Lean Six Sigma

Software Experience

Salesforce, CRM

Adobe Creative Cloud Software

Canva, Microsoft 365, Google Suit

NetSuite, Magento

Dotdigital, Hubspot

Monday, Asana, Later, Oribi

Tableau, Slack

Google Analytics

Wix, Shopify, WordPress

Certifications

Advance Skills as a Supply Chain Manager

Creative Project Management

Software Project Management

Agile Project Management

Scrum Advanced

Master Digital Marketing