Angel Romero
PORTFOLIO
PORTFOLIO
Brand Manager
romero.dj.angel@gmail.com
Dynamic and results-driven Brand Manager with over 4 years of experience leading comprehensive brand strategies, product development, and marketing campaigns. Proven track record of driving substantial growth through innovative digital marketing, eCommerce optimization, and data-driven insights. Skilled at managing multi-million-dollar budgets, overseeing marketing efforts for 60+ manufacturers, and leading cross-functional teams to ensure alignment with business objectives. Expertise in launching and expanding private label brands, generating over $7M in sales, and coordinating high-impact trade shows and events. Adept at building strong vendor relationships and leveraging market research to develop strategies that enhance brand visibility and revenue. Passionate about delivering growth and optimizing brand performance across multiple platforms.
PureLife Dental
Projects
Oversee 3 external sales channels for and built Shopify stores from start to finish, optimizing eCommerce performances and driving significant sales growth.
Amazon Account Management
Lead PPC strategy for PureLife and PureWay, managing team meetings, conversion rate optimization, brand management, and strategies communication, achieving a 33% monthly growth in the Amazon accounts throughout 2024.
E-Commerce Channel Management
Coordinate trade shows and special events, generating $7.6M+ in event sales annually for the past two years while saving $600K+ in logistics costs.
Vendor Relations Management
Manage marketing campaigns for 58+ manufacturers, oversee a marketing budget of over $5 million, provide data-driven recommendations, and achieve over 42% vendor growth in the last two years.
Trade Show Management
Develop and oversee a private label brand, incorporating 200+ new products and identifying cost reduction opportunities through research and partner engagement, generating $3.5M+ in sales since the May 2023 launch.
Private Label Management
Organize the creation of product prototypes in collaboration with end users, internal stakeholders, designers, and developers, and gather and implement feedback on those prototypes.
Product Development Management
Coordinate new special market research and outreach to acquire new accounts that help generate $7M+ in sales per year while also growing current special markets relationships.
Market Development Management
Professional Experience
PureLife Dental
2021 - 2022
Brand Engagement Specialist
PureLife Dental
2022 - Present
Brand Engagement Coordinator
T-Mobile
2019 - 2021
Business Sales Manager
Education
University of Arizona
2023
Doctor of Philosophy - Organizational Development and Leadership
University of Arizona
2027
Master of Arts - Organizational Management
California State University, Fullerton
2021
Bachelor of Arts - Communications/Advertising
Minor in International Business
Core Competencies
Data Analysis and Metrics
Creative Project Management
Budgeting and Cost Reduction
Operations Management
Product Development
Agile Leadership or Scrum Master
Event Management
Cross-Functional Collaboration
Lean Six Sigma
Software Experience
Salesforce, CRM
Adobe Creative Cloud Software
Canva, Microsoft 365, Google Suit
NetSuite, Magento
Dotdigital, Hubspot
Monday, Asana, Later, Oribi
Tableau, Slack
Google Analytics
Wix, Shopify, WordPress
Certifications
Advance Skills as a Supply Chain Manager
Creative Project Management
Software Project Management
Agile Project Management
Scrum Advanced
Master Digital Marketing